By: Kellen Crow, Global Brand and Communications Manager | 07/28/2021 | Brand elevation is essential for any company. As a company grows and develops and becomes more visible in the marketplace, you will enviably see growth in your audience, influence, and business. Brand elevation can’t…
By Christa Peters, Senior Manager, Instructional Design & Knowledge Management | 07/26/2021 | Each month, the Percepta Blog Team meets to discuss the blog topic for the coming month. The topic of “Brand Elevation” brought initial groans from the group, However, those groans quickly dissipated,…
By: Jennie Fowler, Global Director, Project Management Office | 07/19/2021 | Did you know that Percepta has Project Management in multiple departments with Project Managers around the globe? We do! Did you know that Percepta has two official Project Management Offices “PMOs”? We do! One…
Brand elevation is more than new logos, refreshed colors, enhancing the “recipe”, or more marketing efforts. Percepta works constantly to elevate our brand but we do it a little differently. We look at each department, each team and see where we can elevate our service. …
By: Skott Schoonover, Strategy Analyst | 07/07/2021 | This month I spoke with Kellen Crow, who created Percepta’s new branding package in 2019. I asked him some questions about the process and what helped steer the direction of the rebrand. He had some very interesting…
