Automotive CX Delivery Trends:
What the 2026 Research Reveals
Automotive CX demands are accelerating.
Are customer operations keeping pace?
As vehicles become more connected and customer journeys more complex, manufacturers face growing pressure to deliver seamless experiences across customers, dealerships and technologies. New research from Ryan Strategic Advisory reveals that 93% of automotive respondents expect increased demand for agentic AI, even as more than half report flat CX budgets.
Drawing on the 2026 CX Technology and Global Services Survey, this report explores the operational challenges facing automotive CX leaders and the importance of balancing emerging technology with specialized industry expertise.
Discover how all players in this unique ecosystem are embracing disruption to differentiate themselves as trusted guides for EV ownership.
Inside the report, discover:
- How automotive CX channel adoption and service performance compare with other industries.
- Why AI, automation, regulatory requirements and constrained budgets are reshaping customer operations.
- What automotive organizations prioritize when evaluating CX partners, including the specialized expertise needed to support complex customer journeys.