Data Analytics
Services (DAISY)
CX clarity powered by
smarter analytics.
Data Analytics
Services (DAISY)
CX clarity powered by
smarter analytics.
Data is more than numbers. It’s your customers speaking. Percepta turns raw signals into clear, meaningful insights that help automotive brands improve operations, strengthen loyalty, and make smarter decisions at scale.
DAISY finds what others miss.
DAISY: analytics that see the whole journey
DAISY analyzes 100% of customer interactions using secure generative AI practices. It pulls data from every source, connects the dots, and reveals insights that actually matter, so you can act fast and confidently.
- Voice of the Customer & Dealer Analytics: See feedback clearly and act with purpose.
- Sentiment Analysis: Detect emotional shifts and protect loyalty in real time.
- Trend & Predictive Modeling: Anticipate needs before customers feel the pain.
- Root Cause Analysis: Fix what’s breaking experiences, product, process, or performance.
- Knowledge Impact Optimization: Strengthen training and sharpen agent performance with evidence, not guesswork.
Driving results through data-driven strategies
DAISY delivers intelligence that changes outcomes, fast. Brands use our analytics to detect risks, protect sentiment, boost retention, and eliminate wasted effort.
- Trend Identification: A 48% spike in negative sentiment flagged instantly, enabling fast action during a product launch.
- Predictive Success: Modeling that pinpointed at-risk segments and improved retention.
- Operational Efficiency: DAISY cut analysis time by 96%, delivering deep insights in real time.
Analytics that support every corner of your business
From reporting to predictive modeling, Percepta delivers analytics built for automotive complexity, and for teams that need answers now.
- Enhance Brand Extension: Use insights to shape strategy and experience.
- Optimize Training & Performance: Root cause clarity that sharpens skills and knowledge.
- Proactive Decision-Making: Weekly trends that reveal where to act, and when.
- Unlock the Voice of the Customer: Turn feedback into experience improvements that move KPIs.
Intelligence that fuels CX evolution
With 25 years in automotive CX, Percepta combines industry depth with AI-driven tools like DAISY to uncover opportunities, refine operations, and accelerate transformation.
- Capture sentiment, trends, and emerging risks.
- Strengthen QA, training, and operational strategy with real evidence.
- Uncover new CX opportunities and drive meaningful change.