By: Kellen Crow, Global Brand & Communications Manager | 11/20/2021 |

Being a thought leader is an advantageous goal. It’s not a physical title or a promotion within your company; it’s a level of professionalism and respect earned over time, within your respected industry. It’s not an easy task, nor is it something that happens overnight. In today’s world with virtual learning becoming the new norm, thought leadership is something more and more companies are talking about – and for good reason.  Implementing this concept is a sure way to establish a reputation as a forward-thinking and innovative company — but it’s not always for the faint of heart.

What does it mean to be a thought leader?

The term might seem like just another buzzword from the “corporate suits” world, but there’s a lot of meat behind it and some real value to businesses and people alike. In short, a thought leader is a subject matter expert who combines business acumen, forward-thinking and customer service into industry-leading thoughts and ideas. Becoming a thought leader is a large goal that takes a lot of time and effort to achieve when you are a professional in a field.

As a global company, Percepta is entrenched in the automotive and auto-adjacent field, and we’re working on our thought-leader status as we speak. As mentioned above, it’s a process – sometimes lengthy — but we’re working on it. We’ve recently launched this blog as a channel of consistent content to deliver in the automotive market. We also have a video series launched on our LinkedIn page, titled Percepta Pro Series, where we talk about an array of topics from employee engagement, to strategy and more  – check them out!

How do we shape the industry?

Using our automotive expertise, it’s our job as professional employees to produce high-quality, relevant and meaningful content to deliver to the industry to help others navigate their employee experience, training, hiring and all-around business operations.  When we put our very best foot forward, that effort is paid forward to the industry, their employees, operations and, most importantly, their clients.  It’s a win-win-win situation!