Tag Archives: General
Barclays to Equip Brand Staff with iPads to Improve Customer Experience
Percepta Fundraises for Local Charity through ‘Shop Wars’
On Saturday 3rd November 2012, the Glasgow team took part in ‘Shop Wars’ to help raise money for our local charity, The Prince & Princess of Wales Hospice. We took over three of the hospice shops for the day, battling against each other in a bid to see who could raise the most money for the charity.
One team had a musical theme, with an in store karaoke to keep shoppers entertained, while another had a family fun day with fancy dress and face painting and the third team adopting a Halloween theme. Shoppers were invited to take part in the days activities including tombola’s, hand massages and £1 for the Guy.

The team who took over the shop in Castlemilk won the battle, raising £315.15 over and above what the shop would normally take in the day, with a grand total between the three teams of £629.74! A great day was had by all and we look forward to more fundraising activities next year.
Cassie Oliver, Corporate Fundraiser at the Hospice, said of the event: “It is absolutely fantastic that everyone at Percepta dedicated so much of their time to support The Prince & Princes of Wales Hospice. So much effort was made and a fantastic amount of money was raised. This will help the Hospice continue to support patients and their families and to help patients achieve the best quality of life in whatever time remains for them. Thank you Percepta!”
Lots of planning and preparation was put in by everyone in the Glasgow office to ensure the day was successful and we raised as much as we could for the charity. The event was a great start in helping us achieve our target of raising £5000 for the hospice by 2014 which will help fund a garden in the new hospice. To help us in our efforts, visit our Just Giving page to donate a sum of your choice.
To read more about our partnership with the hospice, click here.
Energy Regulator Ofgem wants Providers to offer more Clarity to Consumers
Percepta finalists for Glasgow Business Awards

Percepta have been announced as finalists in the Best Employer of a Student or Graduate category of the 2012 Glasgow Business Awards.
The award is designed to acknowledge and reward organisations that offer exceptional employment opportunities to higher education students or graduates. It recognises organisations that have put thought, time and effort into helping students or graduates develop employability skills. This award also recognises the discernible benefits of employing students / graduates for businesses.
Alan Bates, responsible for Percepta’s partnerships and whose department directly benefits from the company programme, said “we launched our intern programme as a genuine trial that would mix some great new ideas of graduates with the opportunities that we had to complete some short but important projects. To look back and see that we have recruited six graduate interns in 18 months, seen all of them move on to full-time employment or study and to have recruited one directly to my team is a great achievement we are very proud of. It is even more exciting be shortlisted by the Chamber judges and to be part of a great evening celebrating Glasgow business.”
The Glasgow Business Awards, now in its 15th year, offers Glasgow businesses the opportunity to promote major achievements and celebrates success. All organisations in Glasgow, whether Chamber of Commerce members or not, are encouraged to enter as many of the awards categories as they wish.
The awards ceremony which will celebrate the success of Glasgow business, will take place Thursday 4 October 2012 at the Thistle Glasgow Hotel, where the winner of each category will be presented with a hand-crafted trophy.
Percepta Launches Support for Local Charity
Today, Percepta announced that The Prince & Princess of Wales Hospice, in Glasgow city centre, will become the official charity of its regional headquarters until December 2014.
Employees from the office, also based in Glasgow, have committed to undertake a
series of events in support of the charity’s great work for those affected by life-limiting conditions.
Alan Bates, responsible for Percepta’s partnerships, says of the news “our employees already undertake a number of activities around the globe in support of good causes and our communities, with a specific focus on local initiatives where we work and live. So it makes sense that, as Glasgow has been our home for twelve years, we concentrate our efforts here to help another local organisation.”
The Prince & Princess of Wales Hospice was founded in 1980 and was eventually gifted by Glasgow City Council to the then Prince & Princess of Wales. The majority of funding to operate the Hospice comes from voluntary contributions, estimated at £2.8m annually, which is further boosted by thousands of volunteer hours each year to help run the services.
Alan continued “At a time when The Prince & Princess of Wales Hospice is launching a £15million fundraising campaign for a brand new Hospice, the team in Glasgow are looking forward to getting involved to help shape a future service.”
Cassie Oliver, Corporate Fundraiser at the Hospice added:
“We’re absolutely delighted that Percepta will be fundraising for the hospice over the next couple of years and want to thank Alan and the whole team for their support. With our new build appeal starting we really need the help of organisations all across Glasgow so if you think your company might be able to help then please get in contact.”
Find out more about the Hospice and their work, or offer your support, by visiting www.ppwh.org.uk
Percepta Continues Global Expansion
Percepta, the global customer experience and loyalty business, today announced the opening of its newest office, continuing rapid growth in the Asia Pacific region.
Following the successful launch in Shanghai, China, in 2011, Bangkok, Thailand, becomes an operational hub serving four new markets.
Percepta will serve client customers and retailers in Thailand, Indonesia, Vietnam, and the Philippines from the new office, continuing a positive and very successful 12-year partnership. The new centre will implement the highly effective concern resolution and customer welcome services that have brought success to European operations, modelled around customer expectations and the market environment. It’s expected that the full transition will be completed by the end of June 2012.
Speaking of this latest launch, Alan Meldrum, vice president Europe & Asia Pacific, said, “This has been a challenging project bringing diverse cultures and language capability together in a multi-faceted operation. So it is with a great sense of satisfaction to announce the first of three geographical launches in 2012 has been successfully completed on our journey to provide a consolidated network of facilities across the APAC region.”
Percepta recently celebrated 12 years in business and a rapid growth from operations in three countries in 2000. This new announcement gives Percepta an in-market presence in 13 countries, serving customers in 19 countries globally, speaking over 17 languages.
Percepta Joins Glasgow Chamber
After 12 years of working in Scotland’s largest city, Percepta has joined the Glasgow Chamber of Commerce.
Since 2000, we have employed hundreds of experts in the city, from customer service advisors to technical specialists and directors. Percepta made a further commitment to Glasgow in 2006 when the office was announced as the regional corporate headquarters for the Europe, Africa, and Asia Pacific regions.
We are now pleased to confirm our membership in the Glasgow Chamber of Commerce, promoting Glasgow as a great city for business and opening our network to support and partner with other businesses in our community.
Keep up to date with our activities with the Chamber by following us on Facebook and Twitter.
Find out more about the Glasgow Chamber of Commerce here.
Did You Miss Us?
Over the past few months, we have spent some time establishing our new look and website. During this revamp, we know that all has been quiet from the Percepta team – until now!
We are sorry that you haven’t been hearing much from us whilst we were busy, especially as we do like to talk and share our opinion about what is happening in the world of customer experience and loyalty. Now that we’re back, we want to open even more conversations than before. Plus, over the coming months, we will be bringing some great new Percepta services to you.
If there is a blog, website, or social profile that you think we should be following, remember to let us know.
Check back on our website regularly for updates to our news and blogs, and find out more about our new services that will be launched soon. You can also get involved by following our other channels — Facebook, Twitter, or Google+.
Featured Vacancy – Marketing Executive
Many people feel marketing is a strange and specialised area, with numerous complications and a slightly different view on the world from the other departments within the company. That simply isn’t true, as everyone has experience of marketing, whether they know it or not. There is one product that everyone should be able to sell, a special package of skills, experience and knowledge that is unique. That product is simple: it’s you.
Your marketing pitch is your CV; it’s how you present yourself, how you to get an employer to buy into the brand that is your skills and what you can bring to the company. Percepta are in the market for the right candidate.
We are looking for an experienced B2B Marketing Executive to join our marketing team. The successful candidate will be at the core of the marketing department, supporting Percepta’s regional strategy.
Should you be the successful candidate you will have a wide variety of duties including owning all activities around online, digital and external presence, external communications, brand design and development, CRM and supporting the lead management and brand engagement programmes.
We are looking for a flexible candidate with a variety of skills, particularly in digital work and a passion for marketing who wants to help Percepta make an impact both on and off the web. You’ll likely be qualified in marketing, or have equivalent experience, a strong creative side and great communication skills.
So jump into our elevator and apply here. We look forward to hearing you pitching your personal brand package.