DEARBORN, MI – May 24, 2012 – Percepta presented its customer contact center and loyalty services to attendees at the 2012 Annual Call Center Exhibition (ACCE) put on by the ICMI (International Customer Management Institute) and held May 7-10, in Seattle. It was the first time in its 12-year history that Percepta exhibited at the annual gathering. The popular show is considered to be one of the nation’s premier contact center educational and networking events. The exhibition is designed for industry executives and managers to help them improve contact center performance and operations, better manage people and resources, and select and implement appropriate technology. This year ACCE drew an estimated 1,200 industry professionals from across the United States and Canada.

Percepta was represented by Doug Van Leuven, Percepta vice president, sales and marketing, and Jim Marano, manager, corporate marketing. The Percepta booth was busy with a continuous flow of traffic throughout the event and Van Leuven and Marano spent much of their time introducing visitors to Percepta’s services and approach to addressing client requirements.

“Although Percepta has been around for more than a decade, we were a new company to most of the people attending the show,” said Van Leuven. “They didn’t know us and they wanted to find out more. We were able to talk about our capabilities, resources, and global reach. We made it very clear to visitors that we don’t believe in off-the-shelf solutions for a company’s customer service and contact center concerns. We tailor our solutions to meet the client’s requirements. I think many of the people at the exhibition were surprised to learn that we could be a very suitable alternative to their current customer service arrangement.”

When Van Leuven and Marano were engaged in conversations with attendees, a supply of printed materials as well as a monitor running a continuous capabilities presentation helped provide visitors with key information about Percepta. Booth visitors were also given the opportunity to submit a self-assessment of their current customer service practices. These will be reviewed and Percepta senior staff will be following up with responses. Individuals submitting the self-assessment were part of a drawing for an iPod nano^™ which was won by a lucky visitor.

“ACCE was a perfect place to tell the Percepta story,” said Marano. “Smart companies recognize that in these up-and-down economic times you can’t afford to alienate customers; just the opposite, you’ve got to acquire and hold on to them. Consequently, we got a lot of questions about how we work, how we achieve our clients’ objectives, and, of course, how efficient we are. We explained that we’re very aware of costs and focus on making a client’s budget do more to produce desired results. We were repeatedly rewarded with positive responses from the people we spoke with.”

Percepta has been providing customer relationship services to an international roster of clients since 2000. The company supports its clients through an array of proven programs designed to return positive results at cost savings of up to 20 percent.

Percepta, a leading global customer loyalty company and provider of contact center services, celebrated its 12th anniversary on April 20. Ron Chmara, Percepta CEO, marked the event by thanking the company’s worldwide employees for their contributions to Percepta’s growth and success.

Assessment is also a chance to win an iPod Nano

Dearborn, MI – May 2, 2012

Percepta has announced it will offer customer service assessments to attendees at the ICMI (International Customer Management Institute) 2012 Annual Call Center Exhibition (ACCE) May 7-10, at the Exhibition Hall in Seattle. The assessments, available at the Percepta booth 319, are free and designed to give attendees feedback about the customer service programs they have in place.

“We know that companies that truly care about their customers want to establish and maintain strong relationships with those customers,” said Doug Van Leuven, Percepta vice president, sales and marketing. “Percepta’s self-assessment process lets companies look at themselves to see if their customer service programs are effective. In just a few minutes, and with no obligation, the self-assessment can help companies determine if they’re reaching their relationship objectives and increasing customer loyalty.”

The assessment is in the form of a short questionnaire that visitors can fill out on the spot and submit to a Percepta representative for an immediate response. The questionnaire also serves as an entry card in a drawing for a free iPod Nano to be given away to one lucky participant.

Beyond the show questionnaire, Percepta offers a comprehensive self-assessment on its website. The unique, online self-evaluation consists of 12 questions and takes less than five minutes to complete.

“We want companies to reach their own conclusions about where they need to be to achieve their customer loyalty goals,” said Jim Marano, Percepta corporate marketing manager. “The online self-assessment helps them see where they are and what they need to do if improvement is called for. We can then provide appropriate programs for their specific situation. That’s how we create customer loyalty.”

Percepta has been providing customer loyalty services on a global basis to an international roster of clients since 2001. The company supports its clients through an array of proven programs designed to return positive results at cost savings of up to 20 percent.

ACCE has long been regarded as one of the contact center industry’s most important educational and networking events. The exhibition is designed for industry executives and managers to help them improve contact center performance and operations, better manage people and resources, and select and implement appropriate technology.