Physical activity and employee wellness are very important priorities here at Percepta, and we encourage all of our employees to participate in a healthy lifestyle.

Douglas G. Van Leuven has been named vice president, sales and marketing, for Percepta North America.

Customer journey mapping is a core part of Percepta's services providing a detailed perspective of your customer's potential interaction with the brand along with strategic recommendations designed to enhance customer satisfaction and boost customer loyalty.

Discover customer journey mapping and why author and strategic marketing expert Adam Richardson claims this process as the "first essential step of improving the experience you deliver" in this post on Harvard Business Review's blog.

Think can just run your business like you used to? In this post, Mickie Kennedy talks about how social media and other online experiences have changed the face of customer service. He says the average consumer is much savvier than s/he was just a few years ago…with a wealth of information available at their fingertips.

Percepta understands this too. Social media continues to an increasingly important component to interacting with a brand, creating a conversation and supporting a brand's promise to itscustomers.

The Dearborn-based Percepta team discovered they could feed hungry people not by just donating canned goods, but by taking some time from their weekend to roll up their sleeves and help.