Social Media really works! Percepta offer social media support as one of many customer experience tools for our clients. It is therefore important to “do as we preach” and I’m delighted with the results we achieved recently when we recruited a new manager level recruit through LinkedIn. Well to be exact the conversation started through our blogs, web site and LinkedIn communications. The conversations started on a mutual interest basis about Percepta’s passion for customer experience to be at the centre of our clients businesses and resulted in a meeting of minds leading to a strategic vacancy being filled by a candidate who truly understands our business. I was always convinced of the importance of engaging our clients customers where they congregate including the internet but I was unaware of how powerful social media is for recruitment.

The individual we selected was by far and away the best candidate for the job and outshone his conventional candidate competitors through his genuine understanding of our business. He had not merely studied up on Percepta by looking at our web site and getting some industry opinion but he was fully conversant with our culture, aspirations and understood our challenges. His engagement with Percepta staff through the vehicle of social media produced in-depth understanding about Percepta along with appropriate empathy with our culture to be a real advantage to our business.

Communication is a two way thing and the opportunity for a prospective employee to get to know a company and its people has turned out to be a fantastic advantage to this candidate and this business.

I would love to hear your stories of success and failure with social media as a business tool.