Isn’t it funny how the past 18 to 24 months have seen a revival of some old brands, old products and recycled ad’s from the 90’s.  A great move, some would say, in these ‘tough times’, re-using old ideas and packaging them up as retro.  Some are just clear that, the best and most economical way to keep their advertising and sales volumes up and their budget down is to go back to what worked for them before.

Whilst brands like Fairy have taken a slightly different tack than simply re-releasing an ad – they have actually played on the fact that they have had the same advertising format in nearly their entire existence “for hands that do dishes….” – others have simply re-run an old ad.  Milky Way’s red car and blue car are still racing – and red was still stuffing his face !

So does this bring back old memories, reminders of when we were ‘young’, and make us want to purchase all over again?

Wispa is a great success story.  Reportedly brought back from consumer demand through social media, its firmly back on the shelves alongside the other 100’s of chocolate bars with the same old packaging (but probably a bit smaller than it used to be).

Others to watch out for are “if its not Kellogg’s on the box….”, the modern versions of the Milky Bar Kid for their new product, Findus Crispy Pancakes (you can vote for your flavour online) and the good old Tetley Tea folk who have undergone  somewhat of a makeover.

What do you think of this recycling?  Can you think of any more oldies?  Would love to hear from you.

Alan