Percepta and Qualtrics Partner for Customer Insight Service
As advocates of better customer insight, Percepta shapes its services around delivering change and improvements for our clients based on high-quality customer and employee feedback combined with intelligent analytics.
Today we are pleased to announce that Percepta has created a partnership with Qualtrics, the industry-leading provider of online survey software, for our soon-to-launch survey and customer insight service. Qualtrics delivers to over 200 corporate clients in addition to many more academics and government organisations. This, along with their focus on delivering a great user experience for their clients customers, made this partnership ideal.
The team at Percepta have worked for over 12 months with Qualtrics to understand more about the technology and ensure the right fit for our clients, their customers, and employees. Aligning the vast Qualtrics global expertise in survey technology with Percepta’s experience of using customer insights to manage change is set to deliver an improved service for our clients and their customers.
Alan Bates, service development manager for Percepta, explains, “Finding a quality technology partner for our survey and customer insight service was critical. We have many years of experience in the analysis of multiple data streams, from voice of customer and voice of employee to sales, product, and process-related information. Having built this kind of intelligence for each of our clients, we needed software that can help us in the collection of that data and is flexible enough to work for a diverse range of businesses, sectors, and customers. This is the perfect combination of customer-focused improvement with world-class surveying software.”
A number of global brands are already experiencing the positive results of this new partnership ahead of the official service launch.