June 4, 2010

What do they mean?

Colin Batten

In the business world certain phrases come and go… whereas others become a part of everyday language. “Adding value…” is probably the most popular term used by any business… closely followed by “…customer satisfaction…” used in many contexts, with “the ROI is…” coming a close third.

Reality is usually somewhere significantly short of the rhetoric!
If one is in a buying position it is guaranteed that one, two or all of these will be present somewhere in the suppliers slide set. What do they really mean by this though? Are they able to substantiate these claims in any way? If a potential supplier is putting forward these items as reasons to buy from them – ask them to give you examples, define what they really mean by ROI (this is not always obvious) and prove beyond any reasonable doubt that there is tangible evidence of something meaningful for you.

We are not unique in using these terms, however we are able to:-

  • define what we mean
  • demonstrate why a business should find them important
  • show how our focus benefits the bottom line profit
  • evidence in £’s and $’s how much our approach has been worth to clients
  • We have successfully applied our teams skills to a wide range of business activities in the corporate, field, front and back office with benefits accounted for in millions. Our people at the sharp end of your business are always looking for opportunities to add profit/reduce costs/increase efficiency.

    Working as your partner we regard:-

  • delivery of the service and its SLA’s as a given
  • focus on customer satisfaction as mandatory – ensuring longer term customer loyalty/spend
  • application of common sense as essential in identifying added value opportunities
  • For some real world examples, click for case studies and see how we may be able to help your business meet its profitability targets through improving customer experiences.

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