Europe

Percepta is a full-service, customer loyalty company. We work with our clients to help them establish and maintain strong, enduring relationships with their current and prospective customers. We do this through a variety of custom programmes designed to provide their customers with a better and more satisfying consumer experience.

News:

  • Percepta and Qualtrics Partner for Customer Insight Service

    March 8, 2012

    Today we are pleased to announce that Percepta has created a partnership with Qualtrics, the industry leading provider of online survey software, for our soon-to-launch Survey & Customer Insight service.

  • Percepta Joins Glasgow Chamber

    February 25, 2012

    After 12 years of working in Scotland’s largest city, Percepta has joined the Glasgow Chamber of Commerce.

  • Did You Miss Us?

    February 1, 2012

    Over the past few months, we have spent some time establishing our new look and website.  During this revamp, we know that all has been quiet from the Percepta team – until now!

More news

Feature:

The Net Promoter Score: Does The Single Question Scoring System Work?

May 10, 2012

The Net Promoter Score (NPS), since its development in 2003, is championed by many as one of the most reliable indicators of company growth and customer loyalty.  This paper aimed to answer three important questions regarding the NPS to determine this theory;

 

What does the NPS tell us about company performance?

Can it be used universally?

Can the NPS successfully indicate customer loyalty?

Read the details
the principal benefit of the Net Promoter Score is its simplicity, and adding to the single question could prove to be an unnecessary complication Lindsay Morrison, Marketing Analyst