Protecting your image online and enhancing the customer voice.
Social media platforms have become an increasingly popular tool for consumers to discuss products and services and their experiences — both good and bad — as customers. If you do not have a presence in the social media or do not monitor these channels, you may be missing some important customer opinion.
Today, a customer experience strategy should include capturing and managing customer feedback through social media channels to ensure customers have access to air their views and that organisations represent and protect their brands online.
Percepta can design and implement a strategy to increase your presence online and create a new community for your customers to engage with you regarding your products and services.
Shorter-term crisis management and marketing campaigns can also be managed to make certain your online brand aligns with your overall customer experience.