In 2012 Percepta Australia investigated call centre operations in the automotive industry through the Automotive Call Centre Review.
Inspiration for the review was borne out of previous dealings with automotive companies. Percepta noted the diversity of call centre operations across the industry and recognised the potential for useful industry research in surveying call centre managers in regards to what they valued most in their call centres. The review targeted 30 brands operating across Victoria.
To download a copy of the review click here.