Our Top Ten Posts of 2012

Top Posts of 2012The Percepta team in Europe have spent this past year understanding, analysing and making the best out of customer service, experience and insight trends and news to deliver the best for our clients and partners. This process has led to some great blog posts and we’ve put together ten of our most popular ones in this roundup of 2012. We hope 2013 brings our clients and partners across the globe, as well as our teams working with them, heaps of success, knowledge and joy. Wishing all our readers a prosperous 2013!

Our top ten posts of 2012:

  1. Who Owns Your Social Media Customer Service?
  2. I’m Confused about Your Values
  3. Customer Loyalty and Generation Y
  4. In Brands We Trust
  5. Meeting Customer Expectations: Opportunity or Threat?
  6. Cold Calling: Just as it Says
  7. NPS and Social Media: Let the Numbers do the Talking
  8. Call Centre: What’s in a Name?
  9. Localised Customer Support: Does it Matter?
  10. Succeeding at Social Media Customer Service

 

Localised Customer Support: Does it Matter?

Last weekend I had a long and really rather unpleasant conversation with my broadband provider.  A company who several weeks previously took delight in telling me they have relocated all their offshore call centres back to the UK, for customer satisfaction purposes.  They had obviously forgotten to tell the delightful chap I spoke to that this was the case, however. He was a fellow Glaswegian, yet still had no clue how to help me.  This got me thinking; can the location of the call centre really be used as a unique selling point? Or are we confusing an advisor’s accent with competency?

Do local call centres make a difference in service quality and customer satisfaction?My broadband providers are by no means alone in their adoption of UK-only call centres. Many financial institutions in the UK are making the same move, in a bid to win back some previously disgruntled customers it would seem.  But how can they be sure that this will solve their problems? A closer look at the situation might reveal that their customer advisors are merely under qualified or undisciplined.  Surely the correct approach here would be maintaining training and proficiency levels, so that when problems do occur, it is far easier to pinpoint the source.

Maybe I am looking at this the wrong way.  Perhaps customers are more likely to engage with companies over the phone if their accents are deemed local.  But surely if the advisor is competent at their role, then their accent should be irrelevant? Or is this equally as important as other industry SLAs like Average Handling Time? Companies are perhaps jumping the gun in advertising this unique selling point.  After all, surely it’s what you say, not the accent with which you say it that really matters….

A New Kind Of Hard Labour?

I was interested to read an article recently about a BPO organisation that has employed prisoners to conduct data management tasks on behalf of global clients.  250 ‘convicts’ are to work on the Indian prison site, earning the equivalent of £80 per month, processing and transmitting data for mostly government, insurance and banking clients.  The same company reportedly operates services for RBS and even M&S.

It did get me thinking.  Whilst I do recognise that this kind of experience for prisoners can be invaluable when they are released, especially as many are reported to be well educated, it created the question in my mind as to whether this was simply a way for companies to cut the cost of outsourcing and offshoring even more.  The plan is expected to be rolled out further if this trial is a success.

Predictions are that the offshoring (and outsourcing) trend is expected to rise, with many public and private organisations eyeing the opportunity to make much needed savings.  Economies that have come out of the worst of any financial crisis are also those holding some of the greatest offshore opportunities, like India.  With great educational standards, and now vast outsourcing and offshoring experience, they have a great platform.  But organisations also have to consider the bad press in recent years over the quality of service and, for example, that the British consumer likes to believe they are talking to someone in Britain – something to do with media hype I’m sure – but also some fears over communication errors and security.  A MINTEL survey showed that 74% of consumers in the UK had fears about the handling of their data outside of the UK.  I’m sure that the idea of prisoners processing and handling their personal and financial data won’t do much to calm any negative perception over security – even in the UK.

However, there remains the argument that this setup provides a new opportunity for work experience to those serving prison sentences.  A similar scheme in Austria launched in 2008 to much protest.  Fears over security were raised, but there are no reports of any real security issues.  In that case, there may well be an opportunity for the UKs outsourcing companies to jump on a similar wagon, keeping the work in the UK, supporting prisoners to reduce re-offending and cutting the cost of their operations.

So how do you really feel about employing prisoners to conduct this kind of work?  Is this the new alternative to the traditional practical lessons and further education in prisons?  Are organisations at risk of exploiting cheap labour in a new way?  And as a consumer, would you feel any different that your personal data was being processed by a serving prisoner – never mind sent offshore?

I look forward to reading your views and comments.

Alan